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Counter displays

A counter display instantly captures your customer’s attention

How do you stimulate impulse buys?
Did you know that 55% of purchasing decisions are only taken in-store? This happens mainly at the counter or at the till. A counter display instantly captures every customer’s attention. Keen to place your product centre stage in the impulse buys section?


Capture customers’ attention with a counter display

A counter display is the ideal solution to put smaller products in the spotlight. Not only does it showcase your product, it also provides the information customers need to be encouraged to buy it. And it features your house style.


  • Did you know that moving displays are 50% more effective at capturing the attention?

You want to sell your products through retail channels.

How should you go about it?


PUL instore has extensive expertise in the design, development and production of displays. We can also advise you on the best ways to introduce your product in various retail channels:

  • With 50 years’ experience in counter displays, we’re here to help!
  • Discover your target audience’s top-of-mind.
  • Join our countless satisfied clients, including many top A brands and famous companies.
  • We work with any material, from plastic to cardboard, metal and composites.
  • You can also opt for a durable production method. Don’t hesitate to ask us for the available materials.
  • Our designers will assist you through each stage of the process. We ask the right questions and take charge of everything, from A to Z.
  • No need for expertise in point-of-sale materials. Leave it to us, we’re the experts!

We supply our solutions to any retail channel. Need advice?

We’ve selected a few beautiful examples of counter displays.

Counter display for hair-care products

We created this display for hair-care products for Keune Haircosmetics. These products are only available at professional hair salons. This counter display clearly showcases the product and the brand, and provides additional information.

Perfume displays for luxury cosmetics stores

The art of seduction is a must, particularly for perfume displays. After all, when it comes to fragrances, you are selling a dream, not a product. A counter display greatly contributes to shaping that ‘dream image’, perfectly in line with your advertising campaign.

Moving display for toy stores

Children can’t take their eyes off this beautiful, enticing display with rotating Mattel cars which look like they are actually moving. Children will dream away and say, “I want that!” PUL instore designed and produced this shelf display, and installed it in toy stores, ensuring it can’t easily be knocked over.

Would you like a quote for a counter display?